Tonight was the official Launch of British clothing Brand Superdry on our little island of Penang at the uber cool Hin Bus Depot. It poured down with heavy monsoon rain but it was such an awesome party nobody cared. It’s good to dance out in the rain once in a while. The venue is partially outdoors, hence the raindance.
The highlight of the evening was the AW2014 + SS2015 Fashion show and awesome DJ lineup to kickstart the party. Three DJ acts, DJ Xu from Lapsap, Alex Asquared from Deer Society and Ramsey Westwood. The party was made better by event partner Asahi for the free flow of beer, Bose for the perfect sound. There were some canapes for the VIPs by Mugshot cafe.
Thank you Superdry for bringing your fun vibe to our Island Paradise! xoxo
SuperGroup plc is a British international branded clothing company, and owner of the Superdry label. Superdry products combine vintage Americana styling with Japanese inspired graphics.
Born of an inspirational trip to Tokyo, Superdry was created in 2003 by Julian Dunkerton and James Holder – both of whom are still the lifeblood of the brand today. Now sold in more than 100 countries worldwide, Superdry is a true British fashion success story with a brand DNA synonymous with intricately detailed design, premium fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage American sportswear, Superdry has evolved into the most diverse British lifestyle brand.
Superdry Retail Shop Penang:
The SuperdryStore occupies a 2,300sq Ft. one level store in Gurney Plaza boasting men’s and women’s casual and contemporary apparel and accessories housed within a fast-paced, eclectic environment.
Superdry is celebrated for housing its collections in uniquely designed retail environments. Featuring oversized jam jar chandeliers, as well as triple patchwork tables made from reclaimed wood and an extensive use of raw steel. Other notable design innovations include a bespoke cubby-style denim cabinetry, distressed oak flooring, vintage oak train planks with staggered joints and brickwork wall finishes.
Lot 170-G 68/69, Ground Floor