Bintang bears by Starwood Hotel
Bintang the bear by Starwood Hotels

I am honoured to be invited to be part of this Charitable Christmas project. I was asked to create 4 unique tshirt designs for the bears to represent the 4 Starwood hotels. Below is the official press release.



Enjoy a cuddly Christmas with Bintang the Bear and support a worthwhile cause

Kuala Lumpur, 22 November 2014 – Starwood hotels in Kuala Lumpur are teaming up in a joint effort to raise much needed funds to financially support local children born with congenital heart defects. The initiative first mooted by Lé Meridien Kuala Lumpur saw great success in its first year in 2013. Since then, the hotel group decided to expand on the support and hence this year for the first time, four Starwood hotels in KL, Aloft Kuala Lumpur Sentral, The Westin Kuala Lumpur, Sheraton Imperial Kuala Lumpur and Le Méridien Kuala Lumpur will coordinate efforts to raise funds for this worthy cause this Christmas.

Founded in 1996, ‘A heart for a heart’ charity programme was set up by Gleneagles Hospital to help children with critical congenital heart defects, who need urgent financial aid due to limited financial means, undergo corrective surgery at the Gleneagles Cardiac centre. This also enables children in critical condition from being on the waiting list.

Each hotel is selling “Bintang” the Bear soft toys, priced at RM50 each. The bears all feature four distinctive T-shirt designs reflecting the unique characteristics of the four brands and hotels. This collection has been created exclusively for Starwood by Penang based artist Tiffany Choong of

Tiffany’s philosophy is to go beyond the aesthetics of art to showcase ethical living and social responsibility. “When this project presented itself, I was so happy to be a part of it. It is my passion to use my art for positive social change and to create awareness for the community,” Tiffany said.

“For this project, my starting point was to create four inspiring designs that not only reflected the four different hotel brands but also bring in elements of a tropical Christmas and all four designs are tied together by motivational and positive words to live by: Discover, Dream, Play and Love,” she explained.

“In the true spirit of giving back, Starwood welcomes opportunities to contribute to the communities and the alliance in which the partnership with Gleneagles Hospital was built. We have always strived to engage with the community and hope to share our success with a meaningful cause and this time, the children are our core focus as they are the next generation of the future. All proceeds from our “Bintang the Bear” Christmas Charity effort will be channeled to Gleneagles Hospital”, says Chuck Abbott, Regional Vice President – South East Asia, Starwood Hotels & Resorts Worldwide. Inc

About Bintang, The Bear
Like Starwood’s esteemed guests, “Bintang” the Bear has all the traits of a cultured traveller. He constantly seeks out refreshing new experiences in art, culture, music and wellness. The design of the bear represents the brand elements of each hotel through Tiffany’s creative touch.

Le Méridien Kuala Lumpur
The brand Le Méridien draws on its roots in global travel, a strong interest in the arts, and a passion for coffee and wine culture that leads to unlocking the creative – minded traveler to the most unexpected and engaging experiences. Tiffany’s design for Le Méridien Kuala Lumpur incorporates elements of Peranakan heritage, symbolized by the traditional peony flower and fashioned with intricate Islamic geometric patterns.

Sheraton Imperial Kuala Lumpur
At its heart, Sheraton is about people, and about bringing people together around the world. Through this, Love and hibiscus puzzle are the inspirations behind the design for Sheraton Imperial Kuala Lumpur, representing its core values of “Warm, Connected and Community”, which display Malaysia’s warm hospitality and genuine community spirit. A bauble with a candy and star depicts the warmth of Christmas.

The Westin Kuala Lumpur
The Westin Kuala Lumpur bear features a crescent moon and stars expressing a luxuriant sleep, alongside a leaf which represents holistic wellness and health. These are the exact values which reinforce the Westin brand as a haven for authentic well-being.

Aloft Kuala Lumpur Sentral
The Aloft Kuala Lumpur Sentral design is perfectly attuned to the hotel’s bold urban philosophy and fun social vibe. Wearing a headset with a Christmas drink in hand, the Aloft bear embodies the essence of a fun-loving free spirit.

“Bintang” the Bear charity programme is launched today with a simple officiating ceremony at the HUB of Le Méridien Kuala Lumpur, by Chuck Abbott, together with all the General Managers of each of the four Starwood KL hotels. Children from the ‘heart for a heart’ programme, along with their parents and family members as well as Tiffany Choong of are also invited to the mid-morning event.

In addition to the officiating ceremony, the event also showcases a range of fun-filled and engaging activities, reflective of each individual brand, via several activity booths/corners. For example, the little ones can choose to express their creativity in a Ginger bread making session under the guidance of The Westin KL’s pastry chefs; or have their faces painted in various designs at Le Méridien KL’s art corner. Over at the Sheraton Imperial KL’s section, kids can win exciting prizes from the “Sheraton Wheel of Fun” by just answering simple questions. Alternatively, the young ones can indulge in what they love best – simply PLAY and have a jolly good time with Aloft KL Sentral’s Camp Aloft area.

As Christmas is fast approaching, a bear makes an ideal gift for loved ones (young and old alike). Alternatively, guests can choose to purchase the bear for a child in the programme. All they have to do is simply pick a name from the ‘Christmas Wishing Tree’ located at the hotel lobbies. Payment and gift service are organized at the front desk of each respective hotel.

To learn more about the “Bintang the Bear” Christmas charity campaign, please approach the hotel associates at the respective hotels’ front desks or call the hotels directly at:

• Aloft Kuala Lumpur Sentral: +6032723 1188
• Le Méridien Kuala Lumpur: +6032263 7888
• Sheraton Imperial Kuala Lumpur: +6032717 9900
• The Westin Kuala Lumpur: +6032731 8333

– End-

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit
Media contact :

Cindy Yoong
Director of Marketing Communications
Starwood Hotels & Resorts Malaysia Marketing Team
Tel : +603 2717 9850
Fax : +603 2717 9931
Mobile : +6016 2079961
Email :
Illiyyin Taha
Marketing Communications Executive
Starwood Hotels & Resorts Malaysia Marketing Team
Tel : +603.2717 9880
Fax : +603.2717 9931
Mobile : +6012.978.6762
Email :



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Click here to watch the launch of Bintang the Christmas Bear on NTV 7 news

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